Marketing and Managing Place: Champagne –
The Wine, the Landscape, the History
Reims Management School is tapping its expertise and privileged location to launch an MBA-level Global Immersion Course titled Marketing and Managing Place: Champagne.
The course will show how marketers and managers can capitalise upon the unique attributes of a place, its ‘terroir’, monuments and historical relevance to manage the multi-dimensional image of a region and market it to a target audience.
Available to product managers and wine industry professionals as well as MBA participants, the 10-day study tour seeks to explain how Champagne has become a cultural symbol and a cult product. Participants will draw lessons that can be applied elsewhere and to products that have territorial and/or origin qualities.
Point of View: “You will gain knowledge that you can apply throughout your life”
Testimonial: Chakrapani SHARMA (CP) chose the International MBA at RMS and discovered a passion for strategic analysis after beginning his career in Business Intelligence consulting.
“I grew up near Jaipur in North India and graduated there as an engineer in 2005. Capgemini hired me as a Business Intelligence Consultant, and I enjoyed the work. But I could see gaps in my knowledge. I thought that I needed a global view, and that sooner or later I would need an MBA, so I started researching my options.
I had never thought of coming to France, but I was attracted to RMS by the one-year full-time IMBA. I discovered that RMS is one of the best management schools in France and realised that it would be really good for me to go to a non-Anglophone country, while the average age of participants, at 30 years, was appealing. And for me, the programme was the best value for money.
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Reims Management School Offers Scholarships for High Potential MBA Candidates
To help students who might not otherwise be able to study a career-boosting MBA in today’s tough climate, Reims Management School offers a comprehensive range of scholarships.
One scholarship helps successful applicants who score high in the GMAT exam; while our BRICSA scholarships assist those from Brazil, Russia, India, China and South Africa with limited financial resources.
RMS Financial Support assists successful MBA applicants who would not otherwise be able to study. Others target those who have made significant humanitarian or social contributions, or with experience in the wine or luxury industries.
The grants committee meets in April and June.
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China Conference
Understanding day-to-day management in China has become essential for many executives today. So the January edition of the monthly MBA Conference series at RMS, entitled Daily Operational Management in China, was a valued opportunity for course participants, alumni and faculty to discuss latest developments in management there.
Lead by Dr Frédéric Bonnet, Managing Director of Beijing-based consultants EOOS China, the session ranged from company statutes and accounting and tax issues in China to business development, personnel management issues, and logistics challenges.
Dr Bonnet also shared vital perspectives gleaned during 12 years in China on the evolution of the country’s economy and society.
Career Days
Close collaboration with business is at the heart of the Reims Management School philosophy, ensuring our graduates are equipped for the changing demands of careers in commerce and industry.
RMS Business Encounters are the person-to-person expression of this strategy. They enable business and students to connect and explore shared interests and discuss future opportunities.
Our Auditing, Banks, Consulting Insurance and Finance days on 9 and 10 March brought on campus recruiters from 31 sector leaders, including PWC, KPMG, Deloitte, PWC, HSBC, Natixis, Caisse d’Epargne and Crédit Agricole.
Two more days of encounters, on 23 and 24 March, brought representatives from another 74 national and international champions in fast-moving consumer goods, industry, media, new technologies services and consulting.
Talk to the Reims MBA Director:
Information session in Beijing
Interested in having a “Made in France” MBA? Please come and join our information session organised in Beijing, China.
You will have the opportunity to meet the MBA Director, Raymond OUELLET, and pass the motivation interview directly.
Detailed information session is indicated below:
- Date: Wednesday 13th April 2011
- Time: from 5pm to 7pm (China Local Time)
- Venue: French Culture Centre, Guangcai Guoji Gongyu, Gongti Xilu, 18 Chaoyang Qu, Beijing China
- Phone: +86 10 6553 2627
If the above schedule doesn’t fit in your agenda, you are welcome to join the panel discussion, organised by QS MBA, scheduled on Thursday 14th April from 5pm to 6pm at The Peninsula Hotel Beijing, 8 Goldfish Lane Beijing.
There’s another chance to talk to our Director in Shanghai on 16th April from 2pm to 6pm in The Longement Hotel, 1116 Yan An West Road, Shanghai.
If you would like to reserve a personal meeting with the MBA Director in China or receive pre-selection information, please feel free to contact Ms Hsin-Mei TURMEL at hsin-mei.turmel@reims-ms.fr or phone: + 33 3 26 77 47 58.
